ЮИД России РФ Сделайте логотип онлайн для образовательной сферы.
Логотип курсов, вебинаров, школ, мастер-классов и т.д.
После логотипа можно создать фирменный стиль
Логотип для сферы образования
Логотипы школ одни из самых древних эмблем, самая древняя школа в мире была построена еще в 859 году (университет Карауин, Морокко) и он до сих пор работает. Раньше в логотипах школ, как правило, отражалась символы знаний (книга, перо, птица и т.д.) или архитектурный образ здания, многие логотипы до сих пор придерживаются такого классического исполнения, чтобы отразить культурное наследие и многолетнее существование.
Но мы живем в современном мире, жизнь идет все меняется, на смену аналоговым приходят цифровые технологии, это сказывается и в дизайне логотипа для школы. В школах появляются новые технологии: цифровые проекторы, сенсорные экраны, робототехника и т.д. Есть современные технологии в школе? Это отличный повод отразить в логотипе современный стиль.
Как сделать логотип для школы?
Под школой мы подразумеваем не только гос. учреждения но и любой образовательный кластер: курсы, мастер-классы, онлайн обучение, репетиторы и т.д. Создавая логотип для сферы образования нужно понимать, какую ценность несет ваш бизнес. Выпишите 3 ключевых факта о вашей школе и основываясь на них будет проще выбирать логотип, ведь логотип должен отражать то, чем вы занимаетесь, но не обязательно буквально. Хорошо работают логотипы, которые отражают не направление деятельности, а важные для бизнеса характеристики (например: уникальные технологии обучения, скорость обучения или подход).
Базовые ассоциации, которые должен вызывать логотип для школы:
Доверие.
Обучение это важный шаг для каждого и, как правило, занимающий немалое время, поэтому к компании люди подходят с осознанным и взвешенным выбором.
Экспертность.
Важно, чтобы человек визуально увидел на сколько у вас профессиональный подход, конечно, смотреть он будет не только на логотип, но он тоже играет важную часть отношения к компании.
Положительные эмоции.
Обучение процесс не простой и часто связан с горами теории и «гранитом науки», поэтому важно отразить, что процесс обучения будет легким, эффективным и не скучным.
Советы по выбору дизайна логотипа
Отразите в логотипе ваши преимущества. Современное обучение? Используйте свежие сочетания цветов, геометричный и читабельный шрифт, минимализм или абстрактные «айтишные» образы. Хотите отразить экспертность в вашей области? Можно использовать более классические знаки, строгий шрифт с засечками и спокойные цвета. Вариантов масса, главное, чтобы логотип отражал вашу бизнес реальность без «преукрашивания» или наоборот без лишней скромности.
Логотип – лицо школы, он должен вызывать доверие и желание обратиться к вам, ну а создать дизайн логотипа можно на нашем сайте, а если еще нету названия, то вам поможет наш бесплатный генератор названий.
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